INSIGHTS
Short notes on what actually happens when a U.S. manufacturer tries to sell abroad — written from twenty years of doing it, not from a report someone else wrote.
Most manufacturers price international expansion as a hiring decision. It isn't one.
Two markets where American quality still competes on its merits, and why they are quieter than they should be.
In twenty years, almost none of the deals I have seen collapse were lost on the equipment.
