Focus Sales ExpertsUSA

HOW WE WORK

How an engagement actually runs.

No surprises, no discovery phase that never ends. Five stages, and you know what is happening in each one.

01
1–2 weeks

Market fit assessment

We look at your product, your price point and your capacity, and tell you which markets are worth the effort. If none of them are, that is a real answer and you get it early — before you've spent anything on representation.

02
2–3 weeks

Route and partner selection

We identify the distributors, representatives and direct buyers who match your category in the chosen market, and vet them against a record we can check.

03
2–4 weeks

Representation setup

Materials adapted per market. Local representatives trained on your equipment. Pricing, terms and the communication protocol agreed and written down.

04
Ongoing

Active selling

Outreach, trade shows, in-country visits, demonstrations, negotiation. Reporting on a fixed cadence, whether the news is good or not.

05
Per order

Delivery and aftercare

Compliance, freight, documentation, arrival. Then the follow-up that turns a first order into a second one.

What we need from you

  • Product specifications and technical documentation
  • Pricing and terms you can actually hold
  • Capacity to fulfil an international order
  • One named person who can answer technical questions
  • Approval on how your brand is presented abroad

What we handle

  • Market research and route selection
  • Local partners, and managing them
  • Sales materials adapted per market
  • All buyer-facing communication
  • Compliance, freight and documentation
  • Reporting and market feedback

QUESTIONS

Before you ask.

No. Most manufacturers we work with have never shipped outside North America. That is the normal starting point, not a disqualification.

Per market and per product category, agreed in the contract. We do not represent two competing manufacturers in the same market.

Engagements are usually fixed-fee or project-based. Performance-linked structures are available once the volume justifies them.

Realistically six to twelve months from setup, depending on the equipment and the market. Anyone promising faster in industrial equipment is selling you something.

You get that answer in the assessment, in the first two weeks, before you spend on representation. We would rather lose the engagement than run one we don't believe in.

Antonio Carlos Pereira leads every engagement directly, working with local representatives in market. You are not handed to an account manager you have never met.

Ready for the first stage?

The market fit assessment costs you a conversation, not a contract.

Start a conversation